You may know the majority of the population (97 percent, to be exact) goes online to find local products and services. What you may not know is that 75 percent of people say paid ads make it easier to find the online information they’re looking for, and 63 percent of online searchers say they click on paid ads. If there’s ever been a time to invest in pay per click services, that time is now.
PPC advertising is a highly controllable, cost-effective way to earn a spot at the top of Google and Bing search results as well as on websites and digital platforms where your target audience spends the most time. But, to get a high return you need a PPC company that’s experienced, makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales. Who does that? Blue Corona does.
When you choose us, you get the peace of mind that your PPC ads are being managed by certified Google Ads (formerly Adwords) experts and Bing Ads PPC specialists. Not only that, but you get the special perk of working with a Google Premier Partner—a distinction reserved for the top three percent of Google Partner PPC companies.
See what we’re about below, as well as what our PPC services include and why you should pick us over other PPC management companies.
PPC stands for pay per click, which is a type of internet marketing and advertising in which advertisers display ads on different websites and platforms and pay a fee each time one of their ads is clicked. Cost per click (CPC) can run anywhere from $0.05 to upwards of $50.00 for the most competitive keywords.
In a nutshell, a PPC management agency like Blue Corona handles all the setup, design, copywriting, launch, and optimization of ads. We have a wide variety of PPC management packages, from enterprise to low-cost plans for small businesses. While we consider ourselves a jack-of-all-PPC-trades, we swear by the following PPC services:
Good question! The best pay per click management services for you actually depend on your specific buyer’s funnel, your budget, and your goals. We highly recommend getting a PPC audit done before making any decisions, because it will give you a definitive answer. However, you can roughly match your buyer’s funnel with the best PPC ads using the diagram below:
If your website does not come up prominently on the first page (multiple times), you’re losing business to your competition. There are two ways to increase your first-page visibility—search engine optimization services or PPC advertising and management.
SEO is valuable because more people tend to click organic listings over paid ads, but 75 percent of people would click a paid search ad if it makes finding the information they want easiest.
If you set up a pay per click account on Google Ads, you’ll see your ads in a matter of hours. If you optimize your website to rank better organically, the work you do today may not be evident in the search results for weeks—even months and years!
Pay per click (PPC / CPC) platforms like Google Ads and Bing Ads are self-service platforms. You don’t technically need to hire professional PPC management services to set up and manage your PPC campaign; however, most small business owners lack the time, expertise and tools required to maximize ROI from a PPC advertising campaign.
Pay per click advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret as well as layers of complexity the average business owner just doesn’t have time to manage. For example, most home service business owners fail to track the phone calls generated by their PPC campaigns. The ratio of phone calls received versus online form submissions can be as high as 12:1. If you’re not tracking the phone calls generated by your PPC campaigns, you’re missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others.
At the same time, hiring a full-time marketing person with the intellectual horsepower to adequately manage your account will cost you at least $5,000 per month (and that’s not counting benefits, computer, and software programs required for optimization or the advertising cost itself!). For the average small business investing in pay per click advertising services, it’s far more cost effective to outsource pay per click set-up, management, and ongoing optimization.